The export problem behind every Wix to WordPress migration
Everything else follows from this, so let us be exact.
You can reach your content only by reading it off the rendered page. Somebody copies the text. Somebody downloads every image and uploads it again. Somebody recreates each layout in a WordPress theme and rebuilds the forms and integrations from scratch. So the cost of a Wix to WordPress migration tracks hand work rather than page count, and a small site with an elaborate design can cost more than a larger plain one.
Why the cheap tiers are cheap
That also explains the cheap tiers. Automated tools crawl what they can reach and import text into a default theme. The result is genuinely useful and genuinely not a finished site. A conversion advertised for the price of a month’s hosting cannot include a theme build, because the theme build is most of the work.
The redirect trap, which is the real risk
This failure costs money, and it belongs to Wix specifically rather than to migration in general.
Wix generates its own internal URL structure. So moving to WordPress changes your addresses, and every existing link, bookmark and search result then points at something that will not exist. Only a redirect sends those visitors to the new location.
Here is the trap. Wix redirects depend on your paid plan staying active. Once your custom domain leaves Wix, you lose the ability to redirect from the old addresses at all. So sequencing matters as much as the build. The Wix plan has to keep running after the WordPress site goes live, holding redirects while search engines process the change. Cancelling on launch day is the most expensive mistake available here, and nobody can undo it.
What the deliverable actually is
So the deliverable that matters most is not the new site. It is a redirect map, built from a crawl of every reachable Wix address and applied on the WordPress side. Alongside it sits a deliberate plan to keep the Wix subscription alive until the change settles. Google’s site move documentation describes what a properly handled address change involves.
What else is rebuilt rather than moved
- Forms. Contact, booking and quote forms are Wix features. We rebuild them, reconnect their destinations and notifications, then test with a real submission.
- Integrations. Email marketing, booking tools, chat widgets and anything else wired into the Wix account.
- Analytics and search console. Both need reinstalling and reconfiguring. Otherwise you lose sight of the move exactly when you need to watch it.
- Page titles and descriptions. These are content. Carry them across deliberately, or WordPress regenerates them from headings and nobody notices the decline for months.
How this is scoped and sold
At the professional tier, and deliberately not on price.
This market has a floor: automated tools, commodity conversions, and free migrations bundled with hosting. Those are real offers. For a simple brochure site one of them may genuinely suit you better, and we will say so. But none of them include somebody planning your redirect map. None watch your search console for the errors that follow. None manage the Wix subscription overlap that protects your traffic while Google reprocesses the site.
That is the work we sell, so competing on the headline number would misrepresent what you buy. We confirm scope and price in writing before implementation begins, with exclusions named. Our breakdown of what builder migrations cost publishes the whole ladder, including the options cheaper than us. Our pricing approach explains why no headline figure appears here.
When to stay on Wix
Consider a site of a handful of pages, where nothing you need is blocked and nobody wants to own maintenance. Wix is already doing a job that WordPress would hand back to you. Moving would buy flexibility you have no plan to use and add an obligation you have no plan to meet.
The case for moving gets stronger when Wix will not support what you need, when you want your content in a portable form, or when the subscription has outgrown its value. The same question from the other side sits in deciding whether to leave WordPress.
Start with a diagnosis
Send the site address, roughly how many pages it has, and which forms or integrations have to keep working. That is enough to scope the rebuild properly.
You get the address plan, the rebuild inventory, the risks and the price in writing. Our published scope, how the process runs, and the wider migration overview sit alongside it. Afterwards the site is yours to maintain, so ongoing care belongs in the plan rather than arriving as a surprise. To begin, start a diagnosis. Read what actually breaks in a migration first if you are comparing providers.