Wix to WordPress migration cost is quoted anywhere between nothing and five figures. That looks confusing until you see that those numbers describe genuinely different pieces of work. The cheapest options simply copy text. Then the most expensive rebuild the site. Squarespace behaves a little differently, because it offers a real export, but the same ladder applies. This guide sets out what each tier includes, what it leaves out, and which parts of the job protect your search traffic.
Why a builder migration is priced by labour, not by page count
First, start with the mechanic that drives everything else. Wix gives you no meaningful export. No file exists that you can hand a developer containing your pages, layouts and design.
So a Wix migration is not a data transfer. It is a rebuild, performed with your existing site open alongside the new one. Somebody recreates every layout. Then somebody downloads each image and uploads it again. Finally somebody reconnects every form and integration. That is why the cost tracks work rather than page count, and why a small site with an elaborate design can cost more than a larger plain one.
Squarespace is the easier of the two, because it exports a file carrying pages and blog posts. Even so, the export leaves your design behind and handles some content types poorly. So a Squarespace move still means rebuilding the presentation layer.
The wix to wordpress migration cost ladder, tier by tier
These are the tiers you will actually be quoted, from cheapest to most expensive. In short, wix to wordpress migration cost divides into five bands, and scope rather than skill separates them.
Free, from a hosting company
Several managed WordPress hosts will migrate your site at no charge when you buy hosting. That is a real offer, and for a simple site it can be a reasonable one. However, the incentive is to land you on the hosting plan. It is not to protect the parts of the move that are easy to skip. So ask specifically what happens to your URLs and redirects, because most quotes treat that part as out of scope.
Automated tools, roughly fifty to a few hundred
Automated migration services connect to your site, crawl what they can reach, and import it into WordPress. They cost little, and in fact they genuinely save time on text.
They do not carry the design, the layout, the forms, or anything interactive. In practice you get your words in a default theme. That is a starting point rather than a finished site, and it is a fair trade at the price, provided you know what you are buying.
Commodity conversion, around two hundred
A number of providers advertise a full conversion for roughly the price of a month’s hosting, often inside a week. But at that price the work cannot include a custom theme build or a considered redirect plan. So read the quote as content placement into an off-the-shelf theme.
Productised service, around five hundred
Next, several established agencies sell a fixed-price builder migration in this range. This tier usually does include a redirect map and basic search configuration. That is exactly where the cheaper options stop.
Professional migration, one thousand to five thousand
Finally, here you get a custom theme build, manual content migration, integration rebuilds and full search configuration. For a Wix site of any real complexity, this range reflects what the work costs, because of the rebuild problem above. Broader industry figures for platform changes land in a similar place, and larger sites and ecommerce run higher still.
The part that decides whether you keep your traffic
The tiers differ most in how they handle URLs, so understand this before you choose. Specifically, this single item explains most of the spread in any wix to wordpress migration cost you are quoted.
Wix uses its own internal URL handling. So when you move to WordPress your addresses change. Every existing link, bookmark and search result then points at something that no longer exists, unless a redirect sends it to the new location. A redirect carries most of the old address’s accumulated value across, which is why the redirect map is not an optional extra.
Here is the trap. Wix redirects depend on your paid plan staying active. Once your custom domain leaves Wix, you lose the ability to redirect from the old addresses at all. So the sequencing matters as much as the work. Keep the Wix plan running for a period after the new site launches, so the redirects hold while search engines process the change. In short, budget for that overlap rather than cancelling on launch day.
This is why the cheap tiers are cheap. A two hundred dollar conversion does not include somebody planning your redirect map. It does not include somebody watching your search console for the errors that follow. It does not keep the old plan alive to hold the redirects. Google’s site move documentation sets out what a properly handled address change involves.
What else has to be rebuilt
Beyond pages and redirects, several things do not travel, and quotes leave them out easily. So they reappear later as change requests, which is how a fixed price stops being fixed.
- Forms. Contact, booking and quote forms are platform features. Somebody rebuilds them, then reconnects their notification settings and destinations.
- Email and marketing connections. Likewise, anything wired into your builder account needs reconnecting on the new site.
- Analytics and search console. Reinstall tracking and reconfigure search console for the new setup. Otherwise you lose sight of whether the move went well.
- Search settings for every page. Titles and descriptions are content. Carry them across deliberately, or WordPress regenerates them silently.
- Ongoing maintenance. Owners are least prepared for this one. A builder maintained itself. WordPress does not. Somebody now owns updates, backups and monitoring, so ongoing care belongs in the budget rather than arriving later as a surprise.
How to compare two quotes that differ by a factor of ten
When quotes vary this widely, scope rather than skill almost always explains it. Four questions separate them quickly.
- Is a redirect map included, and who writes it? If the answer is vague, the answer is no.
- Do they rebuild the design or approximate it in a stock theme? Both are legitimate. Only one matches your current site.
- What happens to forms and integrations? Ask them to list each one individually.
- What is the plan for the weeks after launch? A migration does not finish at launch. It finishes when somebody resolves the errors that follow.
When staying put is the better answer
Sometimes the honest recommendation is not to move at all, and it is worth saying so plainly. In other words, the cheapest migration is the one you correctly decide against.
Consider a site of a handful of pages, where nobody wants to own maintenance and your builder blocks nothing you need. That subscription is already doing a job WordPress would hand back to you. Moving would buy flexibility you have no plan to use. It would also add a maintenance obligation you have no plan to meet.
The case for moving gets stronger when the builder will not support what you need, when you want your content in a portable format, or when its pricing has outgrown the value it returns. Our guide on what actually breaks in a migration covers the risks in more detail. The companion piece on whether to leave WordPress makes the same argument in the opposite direction.
Getting a number for your own site
Finally, a useful quote needs three things. First, how many pages you actually have. Then which of them are more than text. And what has to keep working on the other side. Send those and a competent provider can scope the work. Without them, any figure is a guess that somebody will revise.
We publish what we take on and where we draw the line for exactly this reason, and we confirm scope and price in writing before implementation begins. Want to know what your migration involves before committing? Start a diagnosis and you get a written answer, including the times we tell you your current setup is fine.